AI Visibility & Brand Intelligence

Reddit Offer You connected with us on Reddit. Good move. We are Waikay. Nice to meet you. You just grabbed an offer from Waikay. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Get your Audit Book a […]

Linkedin Offer You connected with us on LinkedIn. Good move. We are Waikay.Nice to meet you. You just grabbed an offer from Dixon. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Get your Audit Book a Demo […]

Brighton SEO · April 2026 Well hello there, Brighton SEO goer. We are Waikay.Nice to meet you. You just picked up our card at Brighton SEO. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Try Waikay for […]

Waikay tracks six core metrics that together tell you how AI models understand, describe, and recommend your brand. Each metric measures a different layer of AI visibility – from whether AI knows who you are, to which topics it associates you with, to whether the facts it states about you are actually true. This page […]

RICKETYROO CASE STUDY How RicketyRoo Improved a Local Builder’s AI Visibility With One Structural Content Update This case study was written by Aimee Jurenka at Rickety Roo. Aimee used Waikay to identify where AI models were failing to connect a local builder to its core topic, designed and implemented a structural content strategy to fix […]

SEO is undergoing a massive shift with the rise of AI, especially large language models (LLMs) that are now dominating search results with synthesized answers. According to this study, LLMs rely on editorial content for over 60% of their understanding of brand reputation. This new era is making brand reputation management more unpredictable than ever. […]

Why AI Sentiment Features Are Not Useful AI monitoring tools are rapidly adding sentiment analysis to their dashboards. It is presented as a way to understand whether AI speaks positively or negatively about your brand. On the surface, that sounds useful. If you are trying to manage how AI represents you, then knowing whether anything […]

Do you know if artificial intelligence understands your brand better than your competitors’? In the new era of generative search, it is no longer enough to analyze Google rankings or measure clicks. What really matters is how AI models describe, recommend, and compare your brand to others. AI visibility metrics have become the new standard […]

Background: A hole found in AI understanding At the beginning of the year, I spoke with an InLinks client about their long‑term goals. As a major online accounting software provider, they had already established dominance across several niches. One area they identified as a priority, however, was building greater visibility and authority around the entity […]

# Adobe Acquires Semrush in $1.9 Billion Deal By Waikay News TeamNovember 19, 2025 In a significant move within the digital marketing and software industry, Adobe Inc. announced on November 19, 2025, its agreement to acquire Semrush Holdings, Inc., a leading provider of search engine optimization (SEO) and online visibility tools, for approximately $1.9 billion […]

Do you really know what artificial intelligence says about your company? In an environment where users rely on ChatGPT, Gemini, Sonar or Claude to make decisions, not controlling the information that AI models handle can put your brand’s reputation and visibility at risk. AI Auditing has become an essential new discipline in digital marketing: it […]

What if your brand didn’t exist for artificial intelligence? Every day, millions of users rely on models such as ChatGPT or Gemini to get information, compare options, and make decisions. If AI doesn’t know you, it won’t recommend you. Artificial intelligence is redefining the way people discover brands, products, and services. Today, it’s not enough […]

Tracking “sentiment” in LLM output may not be as obvious, or even as useful as one might suppose. For a start, all of the LLMs have their own overall “personality” programmed into the responses. In addition, if the user asks “what is good about [topic/brand]” the sentiment will be a lot different to “what is […]

AI is powerful, but it can be difficult to strike the right balance between adopting a new tool and proving its value quickly. With Waikay, you can start providing meaningful insights to multiple clients on day one. Here’s how:  1. Choose Competitors Wisely  When you first set up Waikay, you’ll be asked to select two competitors. This step is more important than it […]

Right now, nearly every call I take involves an agency under pressure. Their clients are anxious about “falling behind” in the AI race, and they’re turning to their SEO teams for answers. That creates a lot of stress — but also an opportunity. This article is designed as a resource for how to respond to those client questions, and […]

Waikay displays Gemini's query fan out by prompt type.

A head-to-head feature comparison between the AI visibility module of SEMrush and Waikay - the AI Visibility tool from InLinks.

You’re about to ask four language models a simple, powerful question: “What do you know about our brand in the context of TOPIC?” Because these models are constrained to what they already know about your brand—not the open web—the topic you choose acts like the lens for everything the report will reveal. Pick it well, […]

Waikay and Profound are both serious AI Tracking tools. But they have quite different methodologies and target audiences.

InLinks, a pioneering platform for semantic and entity-based SEO, recognized that traditional search optimization wasn’t enough in the age of AI. When potential customers increasingly turn to ChatGPT, Claude, and Gemini for tool recommendations, being visible in those conversations became mission critical. In just eight weeks using Waikay’s LLM Action Plan, InLinks transformed from the […]

The goal for SEO has been largely the same since it first became a profession: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]

  July 22, 2025 – London, UK / Bogotá, Colombia –  Waikay, a leading platform for prompt management and automation, is thrilled to announce a new strategic partnership with Colombian Digital Marketing Solutions company, Navigamo. This collaboration marks a significant step forward in Waikay’s international expansion, bringing together two teams with a shared mission: to […]

With the rise of large language models (LLMs) influencing how brands are discovered and discussed online, AI analytics tools have become essential for tracking your presence in this new space. This article compares Waikay and Peec – two popular platforms designed to help businesses monitor their visibility and understand how they perform in AI-generated responses. […]

THE Recurring Question At Waikay, we receive this question every day: “Your results about my brand have nothing to do with what ChatGPT tells me when I ask the same questions. Who is right?” The answer will surprise you: we’re both right… and both wrong. Image by Mohamed Hassan from Pixabay.com Why? Because there are multiple “truths” about […]

Talking to LLMs about your brand can sometimes feel like talking to a drunk grandparent at a wedding: unreliable, exaggerated, and full of stories that change every time you ask. One minute your brand is a rising star, the next it’s completely forgotten. It’s chaotic, and you’d be forgiven for thinking: how can I possibly […]

The detailed technical analysis of an AI response reveals the active fabrication of disinformation: 70% of inadequate responses recommended with disconcerting authority. A terrifying finding! The refinement work on our brand review tool applied to LLMs, Waikay, brings out unexpected results. It perfectly illustrates the serious problems posed by using LLMs instead of search engines. […]

“Sorry my friend, you’re mistaking me for someone else…” This is probably what your website would like to say each time an LLM confuses it with a more or less similar homonym. And it turns out that this situation occurs much more often than you might suspect… To understand this, let’s take an example that […]

Today, Waikay is delighted to announce that you can now see knowledge maps in both the brand and topic reports. This much-requested feature now instantly shows where you are strong around a topic and where your competitors stand out against you. You asked, we delivered Our inaugural outing at Brighton SEO was exciting. The stand […]

Ah! The “About” page… This marketing obligation is usually relegated to the bottom of the to-do list, somewhere between “update legal information” and “check for dead links”. That catch-all page you don’t know what to do with, where you hesitate between telling the heroic story of the founders, displaying obsolete team photos, or settling for […]

Today, Waikay can start giving you the most actionable reports yet in a post LLM world. When we launched Waikay, we quietly mentioned that we had filed a patent. With what we are launching today, we’ll share a bit more about the patent and the how and the why. But first… let’s show you what […]

Our brand-new tool Waikay launched and got its first customers this week. Feedback has been great, and the launch has gone reasonably smoothly. Here’s some digital wood for you to touch with your cursor… As half of the content I’m seeing online is AI generated – and the other half is complaining about the first […]

We are excited to introduce Waikay, a powerful new tool designed to uncover what artificial intelligence truly knows about your brand. As Large Language Models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity increasingly shape how information is delivered, traditional SEO tactics—think keyword tracking—are losing their edge. Waikay steps into this gap, offering unparalleled insights […]

It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]

Let’s get to grips with a new era of online search. Optimizing the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands be thinking […]

TL;DR  AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]