Knowledge Maps
Today, Waikay is delighted to announce that you can now see knowledge maps in both the brand and topic reports. This much-requested feature now instantly shows where you are strong around a topic and where your competitors stand out against you.
You asked, we delivered
Our inaugural outing at Brighton SEO was exciting. The stand was full for both days, and people loved the demos. But when you start a project, it takes a minute or so, and we were using a live visualisation of the crawl as we built a map of your website, broken down into unique topics. So many people said that they wanted to be able to show their customers this visualisation that we decided this was the very next thing that we should do.
The Knowledge Map visualisation replaces the rather daunting topic list on the reports, with colours indicating where a website has significant or critical content gaps in comparison to two named competitors.
Create TOPIC Reports to get the best insights
One thing that we have found is that the insight in TOPIC reports are significantly more useful than brand reports. Although brand reports give you a layer of insight, a good brand is built around a story or narrative and in competitive industries, that narrative might be the main or only product differentiator. This means taht at the BRAND level, you might not want to just outperform the competition. If you want to compet on sustainability… or custonmer service… then of course, these often come at the expense of price. At the brand level, it is not really about covering ALL the ground. But when it comes to an LLM considering YOUR brand over a competitors when a search says “give me three great ideas for [Insert product here]” then this is where topic reports come in and where Waikay is able to really spot gaps in your narrative. These are topic gaps which, if you fill, will make your knowledge map much closer to the map of topics that the AI-based systems try to cover in their answers. In doing so, you increase YOUR chance of being recommended as a possible solution for the searcher’s question.
Knowledge Map vs Knowledge Graph
Whilst we do not like to make up new words, this is a “map” of knowledge. Not a “graph”. We do understand a relationship between topics, and we quantify internally the proximity of two ideas, but knowing how clever we are under the bonnet (“hood”) is just vanity. Your customers want to see ideas that they can action, and a big missing topic in red is much better than showing a relationship chart that needs a degree (or an AI) to interpret!
Enjoy! You can play with the brand report for free, but please consider giving us $19.95 to investigate Waikay properly. Nine out of ten users just try the free version. If you want to use this to be better, we have no other funding than you.
