Brand Visibility Tracker
Your all-in-one dashboard for brand presence in LLMs. Track if and when you are being recommended, measure your share of model against competitors, and get a comprehensive LLM-specific view of your competitive space.
A full 360 view of how your brand places commercially across LLMs
Waikay tracks your brand across 6 AI models and hundreds of prompts, revealing share of voice scores and topical presence scores for every tracked query. Spot topic visibility gaps before they cost you traffic or trust, and drill into competitor patterns with a single click.
Track Recommendations
Track if and when you are being recommended by LLMs across the prompts that matter most to your business.
Share of Model
See who has the biggest share of model across prompts and topics and benchmark your brand against an unlimited number of competitors.
Competitive Space
Get a comprehensive, LLM-specific view of your competitive space and understand exactly how you are positioned.
Topic Visibility Gaps
Spot topic visibility gaps before they cost you traffic or trust and understand where your brand is underperforming.
Unlimited Competitors
Waikay builds your competitor data from the bottom up with no predefined limits. Even outlier brands get tracked automatically.
Prompt Tagging
Tag and group prompts by topic to instantly surface what matters most and combine data across your whole site with a single click.
From prompts to competitive intelligence in three steps
Enter Prompts
Add your prompts via the Brand Visibility Tool. Choose daily, weekly, or custom frequencies and set your regions and models.
Build your data from the bottom up
Waikay extracts topics and competitors per prompt, building up a clear picture of your competitive space with powerful analytics on every AI response plus smart prompt suggestions to expand your coverage.
Make informed decisions
See where your brand is performing at a topic level. Track entity mentions over time and drill into competitor patterns with a single click.
Everything inside the Brand Visibility Tool
Live Share of Model Tracking
See how often your brand appears across six major LLMs and in what context for the prompts that matter most. Updated on the frequency you choose.
Prompt Tracking Engine
Choose daily, weekly, or custom prompt frequencies. Set your regions and models. Get powerful analytics on every AI response plus smart prompt suggestions to expand your coverage.
Interactive Entity Heatmap
Visualise who owns what. Track brand mentions and topic associations over time. If you are outperforming at the entity level, you are more likely to surface in future LLM prompts.
Competitor Benchmarking
Compare your performance with competitors across prompts and themes. Spot exactly where others are outperforming you and why. Waikay builds competitor data from the bottom up so no outlier gets missed.
Citation Intelligence
Every response comes with full source transparency. See which domains shape LLM outputs and exactly where you should be getting cited.
Prompt Tagging
Group all your prompts to combine data with a single click. Get a full picture of who your main competitors are by topic, not just keywords, in a dynamic and easy to understand format.
AI Topical Presence
NewEvery Brand Visibility report includes an AI Topical Presence score. This measures how strongly and broadly the AI associates your brand with the commercial topics that matter in your market, and plots it against share of voice on a competitive quadrant. It is the metric that explains your score and tells you what to do about it.
Prompts are lightweight and affordable to run. Unlike tools that lock you into static competitor sets, Waikay compiles competitor data from the bottom up over time giving you a richer, less biased view of the landscape. Even outlier brands get tracked and nothing gets missed.
AI Topical Presence
AI Share of Voice tells you if you appear in AI-generated answers. AI Topical Presence tells you what for. It measures how strongly and how broadly your brand is associated with the commercial topics that matter in your market, and plots it alongside share of voice on a competitive quadrant.
Where you are visible
See which topics the AI already associates with your brand and how strongly, so you know what is working.
Where you are missing
Identify the topics competitors are associated with that your brand has no presence on at all. These are your most actionable gaps.
How fragile is your position
Is your AI visibility concentrated on one or two topics or spread broadly? A concentrated brand is one model update away from a significant drop.
A brand with high AI Share of Voice but weak Topical Presence is appearing often but shallowly, vulnerable to any shift in how the model weights associations. A brand with strong Topical Presence but lower SOV has built the right foundations but not yet achieved the reach. The combination tells the full story.
See it in action
Frequently Asked Questions
The Brand Visibility Tracker is a dashboard that shows how your brand places commercially across major LLMs. It tracks your brand across 6 AI models and hundreds of prompts, surfacing a share of voice score and a topical presence score for every tracked query. You can benchmark against competitors, monitor trends over time, and drill into any individual prompt response.
AI Share of Voice tells you how often your brand appears in AI-generated answers across tracked prompts. AI Topical Presence tells you what for. It measures how strongly and how broadly the AI associates your brand with the commercial topics that matter in your market. Share of Voice is the score. Topical Presence is the diagnosis that explains it.
You do not need to predefine competitors. Waikay builds competitor data from the bottom up by extracting topics and brands directly from AI responses. This means even outlier brands and unexpected competitors get tracked, giving you a richer and less biased view of your competitive landscape than tools that lock you into a static list.
The interactive entity heatmap visualises who owns what in your competitive space. It tracks brand mentions and topic associations over time, showing how often you are being associated with entities compared to competitors. Outperforming at the entity level means you are more likely to surface in future LLM prompts as models build stronger associations with your brand.
Waikay captures data on the frequency you set. You can choose daily, bi-daily, weekly or monthly tracking depending on how closely you want to monitor changes. This applies to both prompt tracking and source citation collection.
Knowledge sources come from topic-level citations and reflect how AI understands your domain expertise. Commercial sources come from Brand Visibility prompt tracking and reflect where AI pulls product or brand-specific information when answering competitive queries in your niche. Understanding both tells you what is shaping your AI identity and where you are winning or losing commercially.
Yes. Each source includes a full breakdown by LLM with total citations so you can see exactly which models are drawing on which content.
Click the source URL to review the content. You can update it directly or reach out to the site owner to make a correction. For inaccurate facts about your brand appearing in AI responses, the Fact Tracker feature helps you identify and flag these systematically.
Focus on improving content and building links on domains that LLMs already cite frequently in your sector. Use Topical Presence data to identify which topic associations are missing and prioritise content that builds those associations. The GEO Action Plans feature turns these insights into a clear, prioritised implementation plan.
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See exactly how Waikay tracks your brand across every major LLM and find out what AI is saying about you right now.
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