Brand Visibility Tracker
Your all-in-one dashboard for brand presence in LLMs. Track if and when you are being recommended, measure your share of model against competitors, and get a comprehensive LLM-specific view of your competitive space.
A full 360 view of how your brand places commercially across LLMs
Waikay tracks your brand across 6 AI models and hundreds of prompts, revealing share of voice scores and topical presence scores for every tracked query. Spot topic visibility gaps before they cost you traffic or trust, and drill into competitor patterns with a single click.
Track Recommendations
Track if and when you are being recommended by LLMs across the prompts that matter most to your business.
Share of Model
See who has the biggest share of model across prompts and topics and benchmark your brand against an unlimited number of competitors.
Competitive Space
Get a comprehensive, LLM-specific view of your competitive space and understand exactly how you are positioned.
Topic Visibility Gaps
Spot topic visibility gaps before they cost you traffic or trust and understand where your brand is underperforming.
Unlimited Competitors
Waikay builds your competitor data from the bottom up with no predefined limits. Even outlier brands get tracked automatically.
Prompt Tagging
Tag and group prompts by topic to instantly surface what matters most and combine data across your whole site with a single click.
Know exactly which prompts your brand shows up for
Prompt Tracking is the engine at the heart of the Brand Visibility Tracker. You define the queries that matter most to your business – the questions your customers are asking AI right now – and Waikay runs them across every major model on your chosen schedule, returning exactly who appears, in what context, and with what frequency.
This is not sampling or inference. Waikay actually runs each prompt across ChatGPT, Gemini, Claude, Sonar, Google AI Mode, and Microsoft Copilot and captures the full response. You see exactly what your customers see when they ask AI about your category.
ChatGPT, Gemini, Claude, Sonar, Google AI Mode, and Microsoft Copilot – every major surface your customers use.
Daily, weekly, or custom. Set different frequencies for different prompts depending on how competitive or volatile the topic is.
Run prompts across 47 languages and 100+ countries. AI responses vary significantly by market – Waikay captures that variation.
Not just a mention count. Waikay captures the full AI response, the brands mentioned, the context, the citations, and the sentiment around each mention.
Traditional SEO tools track keyword rankings. AI does not work that way. The same intent can be expressed in dozens of different ways and AI models synthesise across all of them. Prompt Tracking gives you visibility at the intent level – not the keyword level – which is how AI retrieval actually works.
Always know what to track next
You add a prompt. Waikay fans it out. Query Fan Out takes every prompt you have added and automatically generates a comprehensive set of related queries – varying the intent, the verb, the framing, and the audience – using a combination of linguistic analysis and Waikay’s proprietary data on how people actually ask AI questions.
The result is a constantly growing, always-relevant prompt library built around your business. You never have to wonder whether you are missing an important angle. Waikay surfaces it for you.
Intent Variation
A single prompt can reflect a dozen different intents. Query Fan Out identifies the full intent landscape around each of your tracked queries – awareness, comparison, decision, and everything in between.
Verb and Framing Analysis
People ask AI questions in radically different ways. “What is the best X”, “compare X and Y”, “should I use X” – each surfaces different brands. Fan Out covers the full linguistic range so nothing slips through.
Proprietary Query Data
Waikay’s suggestions are not just linguistic permutations. They are informed by our own data on which query patterns consistently surface brands in AI responses – so every suggestion has strategic value.
Your AI visibility is only as good as your prompt coverage. A brand that tracks 10 prompts sees a fraction of the picture. Query Fan Out ensures your tracking grows with your business – and that the prompts you are tracking are the ones that actually matter to the AI models your customers are using.
From prompts to competitive intelligence in three steps
Enter Prompts
Add your prompts via the Brand Visibility Tool. Choose daily, weekly, or custom frequencies and set your regions and models.
Build your data from the bottom up
Waikay extracts topics and competitors per prompt, building up a clear picture of your competitive space with powerful analytics on every AI response plus smart prompt suggestions to expand your coverage.
Make informed decisions
See where your brand is performing at a topic level. Track entity mentions over time and drill into competitor patterns with a single click.
Everything inside the Brand Visibility Tool
Live Share of Model Tracking
See how often your brand appears across six major LLMs and in what context for the prompts that matter most. Updated on the frequency you choose.
Prompt Tracking Engine
Choose daily, weekly, or custom prompt frequencies. Set your regions and models. Get powerful analytics on every AI response plus smart prompt suggestions to expand your coverage.
Query Fan Out
Takes every prompt you have added and fans it out into a comprehensive set of related queries based on intent, verb variation, and Waikay’s proprietary query data. Always know what to track next.
Interactive Entity Heatmap
Visualise who owns what. Track brand mentions and topic associations over time. If you are outperforming at the entity level, you are more likely to surface in future LLM prompts.
Competitor Benchmarking
Compare your performance with competitors across prompts and themes. Spot exactly where others are outperforming you and why. Waikay builds competitor data from the bottom up so no outlier gets missed.
Prompt Tagging
Group all your prompts to combine data with a single click. Get a full picture of who your main competitors are by topic, not just keywords, in a dynamic and easy to understand format.
AI Topical Presence
NewEvery Brand Visibility report includes an AI Topical Presence score. This measures how strongly and broadly the AI associates your brand with the commercial topics that matter in your market, and plots it against share of voice on a competitive quadrant. It is the metric that explains your score and tells you what to do about it.
Prompts are lightweight and affordable to run. Unlike tools that lock you into static competitor sets, Waikay compiles competitor data from the bottom up over time giving you a richer, less biased view of the landscape. Even outlier brands get tracked and nothing gets missed.
AI Topical Presence
AI Share of Voice tells you if you appear in AI-generated answers. AI Topical Presence tells you what for. It measures how strongly and how broadly your brand is associated with the commercial topics that matter in your market, and plots it alongside share of voice on a competitive quadrant.
Where you are visible
See which topics the AI already associates with your brand and how strongly, so you know what is working.
Where you are missing
Identify the topics competitors are associated with that your brand has no presence on at all. These are your most actionable gaps.
How fragile is your position
Is your AI visibility concentrated on one or two topics or spread broadly? A concentrated brand is one model update away from a significant drop.
A brand with high AI Share of Voice but weak Topical Presence is appearing often but shallowly, vulnerable to any shift in how the model weights associations. A brand with strong Topical Presence but lower SOV has built the right foundations but not yet achieved the reach. The combination tells the full story.
See it in action
Frequently Asked Questions
The Brand Visibility Tracker is a dashboard that shows how your brand places commercially across major LLMs. It tracks your brand across 6 AI models and hundreds of prompts, surfacing a share of voice score and a topical presence score for every tracked query. You can benchmark against competitors, monitor trends over time, and drill into any individual prompt response.
Prompt Tracking is the engine at the heart of Brand Visibility. You add the queries that matter to your business and Waikay runs them across all major AI models on your chosen schedule – daily, weekly, or custom. Each run captures the full AI response, which brands appear, in what context, with what citations, and with what frequency. It gives you ground-truth data on exactly what AI is saying about your category.
Query Fan Out takes every prompt you have added and generates a comprehensive set of related queries by varying the intent, the verb, the framing, and the audience. It combines linguistic analysis with Waikay’s proprietary data on which query patterns consistently surface brands in AI responses. The result is a continuously growing prompt library that ensures you are never missing an important angle on your visibility.
AI Share of Voice tells you how often your brand appears in AI-generated answers across tracked prompts. AI Topical Presence tells you what for. It measures how strongly and how broadly the AI associates your brand with the commercial topics that matter in your market. Share of Voice is the score. Topical Presence is the diagnosis that explains it.
You do not need to predefine competitors. Waikay builds competitor data from the bottom up by extracting topics and brands directly from AI responses. This means even outlier brands and unexpected competitors get tracked, giving you a richer and less biased view of your competitive landscape than tools that lock you into a static list.
Waikay captures data on the frequency you set. You can choose daily, bi-daily, weekly or monthly tracking depending on how closely you want to monitor changes. This applies to both prompt tracking and source citation collection.
Focus on improving content and building links on domains that LLMs already cite frequently in your sector. Use Topical Presence data to identify which topic associations are missing and prioritise content that builds those associations. The GEO Action Plans feature turns these insights into a clear, prioritised implementation plan.
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See exactly how Waikay tracks your brand across every major LLM and find out what AI is saying about you right now.
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