Topic Reports
Real data on what AI knows about you. Uncover whether your core topics are correctly understood and associated with your brand across major models.
Check if AI actually understands your brand
Topic Reports reveal how well AI models understand your brand at a topic level. By testing across 4 models using both training data and grounded data, Waikay produces an AI Knowledge Score for each topic area. This uncovers content gaps that can directly guide your SEO and GEO strategy. You might be surprised by what the LLMs think they know about you.
AI Knowledge Score
A clear score showing how well AI models understand your brand across each topic area, tracked over time.
AI Knowledge Map
A visual map showing which sub-topics LLMs connect to your brand and where the gaps are compared to competitors.
Content Gap Detection
Identify where AI knowledge of your brand is thin or missing and use those gaps to guide your content and SEO priorities.
Competitor Benchmarking
See how your AI understanding score compares to two direct competitors side by side across every sub-topic.
Sources and Synthesis
See exactly which web pages LLMs are drawing from and jump straight into your GEO Action Plan with tailored fixes.
Performance Over Time
Track your latest score, average score, and trends as you optimise so you can see the impact of your work.
From topic to AI understanding in three steps
Create Reports
Make one report per topic. You choose the topics that matter most to your brand and define the two competitors you want to benchmark against.
Let Waikay prompt and collect
Waikay prompts your brand in the context of the topic across 4 AI models and does the same for your competitors. This covers both training data and grounded data so you get a complete picture of AI understanding.
Make informed decisions
See exactly where you are underperforming by topic and sub-topic. Use the AI Knowledge Map to prioritise your next content and SEO moves and feed directly into your GEO Action Plan.
What does a Topic Report include?
AI Knowledge Score
A crystal-clear score showing how well your real content matches what AI models say about you. Updated over time so you can track the impact of your work.
- Content vs Perception Alignment: your site’s topic graph compared with each LLM’s output
- Competitor Benchmarking: see how you stack up against two rivals, side by side
- Per-Model Breakdown: detailed scores for ChatGPT, Gemini, Claude, and Sonar across both training and grounded data
- Performance Over Time: track your latest score, average score, and trends as you optimise
AI Knowledge Map
A dynamic visual map that reveals which sub-topics LLMs connect to your brand and where they do not.
- Interactive Network Graph: your topic at the centre with key themes branching out
- Colour-Coded Gaps: blue means on par with competitors, orange means competitors are stronger, red means you are significantly behind
- Instant Priorities: see exactly where to focus, fast
Comparative Mention Table
Quantify your visibility across sub-topics with real LLM response data showing who is getting more credit, you or your competitors.
- Sub-topic Mentions by Model: how often each brand is mentioned, topic by topic
- Side-by-Side Comparison: spot model-specific advantages your competitors have
- Built-In Visual Signals: colour-coded for immediate insight and action
Sources and Synthesis
See where AI gets its facts and how to fix what is wrong.
- Direct Source URLs: identify which web pages LLMs are drawing from
- Gap Severity Classification: every issue is flagged as Thematic, Significant, or Critical
- Seamless Action Flow: jump straight into your GEO Action Plan with tailored fixes to boost your AI alignment
Correct misconceptions and fix inaccurate AI understanding before it hurts your visibility. Win back topics where competitors are better represented by LLMs. Focus your content and SEO on what AI actually surfaces. It is not just about showing up, it is about showing up correctly.
See it in action
Frequently Asked Questions
What is a Topic Report and what does it measure?
A Topic Report measures how accurately and deeply AI models understand your brand for a specific topic area. Waikay prompts your brand and two competitors across 4 AI models using both training data and grounded data, then produces an AI Knowledge Score showing how well your content aligns with what the models say about you.
What is the AI Knowledge Score?
The AI Knowledge Score is a clear numerical score that shows how well your real content matches what AI models say about you for a given topic. It is broken down per model, tracked over time, and benchmarked against two competitors so you can see exactly where you stand and how you are improving.
What is the difference between training data and grounded data in Topic Reports?
Training data refers to what AI models have learned during their training process, which can be months or years old. Grounded data refers to what models retrieve in real time from the web when answering a query. Topic Reports test both, giving you a complete picture of your brand’s AI understanding across both sources.
What is the AI Knowledge Map?
The AI Knowledge Map is an interactive visual network graph showing which sub-topics LLMs associate with your brand and where the gaps are. Nodes are colour-coded: blue means you are on par with competitors, orange means competitors are stronger, and red means you are significantly behind. It makes priorities immediately visible.
How does Topic Report data connect to SEO?
Topic Reports reveal content gaps where AI knowledge of your brand is thin or missing. These gaps directly indicate where your content coverage is insufficient for AI models to build strong associations with your brand. Addressing these gaps through targeted content creation and optimisation improves both your AI visibility and your broader SEO footprint.
How many competitors can I benchmark against in a Topic Report?
Each Topic Report benchmarks your brand against 2 direct competitors of your choice. This is designed for focused accuracy benchmarking, not broad competitive mapping. If you want a full competitive overview including unlimited competitor tracking, share of voice across prompts, and a complete picture of who is winning in your space, that is what the Brand Visibility Tracker and Prompt Tracking features are built for.
What gap severity levels does Waikay flag?
Waikay classifies every identified gap as Thematic, Significant, or Critical so you can prioritise which issues to tackle first. Critical gaps represent areas where your brand is significantly behind competitors and where fixing the issue would have the most impact on your AI visibility.
How do Topic Reports connect to GEO Action Plans?
Topic Reports feed directly into GEO Action Plans. Once you have identified your gaps and their severity, you can jump straight into an Action Plan that provides a prioritised list of content improvements, backlink opportunities, and implementation steps tailored to close those specific gaps.
How often are Topic Reports updated?
Topic Reports track your AI Knowledge Score over time so you can see the impact of your optimisation work. The frequency of updates depends on your Waikay plan settings. The trend data allows you to see your latest score, your average score, and whether your position is improving relative to competitors.
Chat to one of our experts today
See exactly how Topic Reports reveal what AI knows about your brand and find out where your biggest content gaps are right now.
