Source Tracking
Which domains are LLMs citing when it comes to your brand? And how can you use this to your advantage? Source Tracking gives you a complete, filterable dashboard of every citation Waikay collects across all monitored AI models.
Understand what is shaping your AI identity
Source Tracking is a dashboard of every citation Waikay collects across all monitored AI models. Citations are divided into two types: knowledge sources, which are the pages LLMs draw on when forming an understanding of your brand, and commercial sources, which are the pages cited when AI models answer competitive queries in your niche. Filter and export these citations to guide your decision making across PR, SEO, hallucination risk, and misattribution.
Knowledge Sources
Pages cited when LLMs are building their understanding of your brand. Reveals what is shaping your AI identity.
Commercial Sources
Pages cited when AI models answer competitive prompts in your niche. Shows where you win and lose commercially in LLM responses.
Citation Data Over Time
Collect citation data continuously so you can see trends, spot changes, and measure the impact of your content work.
Link Hallucinations
Identify cases where LLMs cite URLs that do not exist or misattribute content, so you can investigate and act.
Filter and Export
Slice citation data by model, source type, or date and export it to inform PR outreach, content strategy, and misattribution fixes.
Most Used Citations
See the most frequently cited sources for both knowledge and commercial categories so you know exactly which content carries the most weight with LLMs.
Deep Dive
Drill into individual citations to understand how they are being used to describe your brand and your competitive landscape across AI responses.
From prompts and reports to citation intelligence in four steps
Set up Prompt Tracking
Add your prompts via the Prompt Tracking tool. Waikay collects commercial source citations from the AI responses to these prompts.
Create Topic Reports
Create a Topic Report for each topic area. Waikay collects knowledge source citations from the AI responses to these topic-level queries about your brand.
Waikay builds your citation dashboard
All citations are automatically aggregated into the Source Tracking dashboard, divided into knowledge and commercial categories and enriched over time.
Filter, deep dive, and act
Explore the most cited sources for both categories, drill into individual citations, and export data to guide PR, content strategy, and misattribution fixes.
What does Source Tracking include?
Knowledge Sources
Pages LLMs cite when forming their general understanding of your brand, collected from Topic Report responses. These reveal what is shaping your AI identity and brand authority across AI models.
Commercial Sources
Pages LLMs cite when answering competitive prompts in your niche, collected from Prompt Tracking. These reveal where AI looks when deciding which brands to recommend commercially.
Most Used Citations
The dashboard surfaces the most frequently cited sources for both knowledge and commercial categories. At a glance you can see which content carries the most weight with LLMs and where to focus your efforts.
Deep Dive and Export
Drill into individual citations to understand exactly how they are being used to describe your brand and your competitive landscape in AI responses. Filter by source type or date range and export the data to inform PR outreach, content strategy, and misattribution fixes.
Understanding which sources shape your AI presence gives you a clear roadmap for where to invest content, which third party sites to cultivate relationships with, and where inaccuracies are entering the AI pipeline before they cause reputational damage.
See it in action
Frequently Asked Questions
Knowledge sources come from topic-level citations and reflect how AI understands your domain expertise. They are collected from Topic Report responses. Commercial sources come from Brand Visibility prompt tracking and reflect where AI pulls product or brand-specific information when answering competitive queries in your niche. Understanding both tells you what is shaping your AI identity and where you are winning or losing commercially.
Waikay captures sources used during each analysis. Updates can be daily, bi-daily, weekly, or monthly depending on your preference. Citation data builds up over time giving you a richer picture of trends the longer you use the platform.
Yes. Each source includes a full breakdown by LLM with total citations so you can see exactly which models are drawing on which content and how frequently.
Click the source URL to review the content. You can update it directly if it is your own content, or reach out to the site owner to request a correction if it is a third party page. The GEO Action Plans feature can help you prioritise which sources to focus on first.
Focus on improving content and building links on domains that LLMs already cite frequently in your sector. Use the commercial sources data to identify which content is driving competitive recommendations and double down on those areas. The GEO Action Plans feature can help turn citation insights into a clear implementation plan.
Source Tracking focuses on the web pages LLMs are citing, split into knowledge sources and commercial sources. Fact Tracker focuses on the specific claims AI models make about your brand and lets you verify or flag each one. They work together: flagged facts in Fact Tracker connect to the source data so you can investigate and fix the root cause.
Chat to one of our experts today
Find out which sources are shaping your AI presence and how to use that data to improve your visibility across every major LLM.
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