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General Questions:
General questions about Waikay and its different features.
Waikay is a cutting-edge platform that empowers brands to monitor, understand, and influence how they are represented across leading AI models, including ChatGPT, Gemini, and Sonar. As artificial intelligence plays an increasingly pivotal role in shaping search results and consumer perceptions, Waikay provides advanced tools to analyze and strategically enhance your brand’s digital presence within these AI ecosystems
Currently, the platform supports the following languages:
English, Spanish, French, Portuguese, German, Italian, Dutch, Turkish, Polish, Finnish, Norwegian, Swedish, and Danish
Waikay currently provides insights for the following large language models (LLMs):
- Sonar (Perplexity): GR
- ChatGPT 4o: TD
- Gemini: GR & TD
- Claude (Anthropic): TD
TD (Training Data): Refers to the extensive collection of texts and resources—such as books, websites, articles, and code—used to train a language model. This data enables the model to understand grammar, facts, reasoning patterns, and contextual nuances across a wide range of topics.
GR (Grounded Reports): Represents AI-powered search responses generated using specific, verifiable data sources—such as live documents, databases, or real-time search results—rather than relying solely on the model’s pre-trained knowledge.
Creating Projects
The first step within Waikay is to create a project, which serves as a dedicated workspace containing all reports related to a specific brand or website.
To create a new project:
- Click on ‘Create a New Project.’
- Enter the brand name, brand URL, and select the appropriate market.
- Choose two main competitors from the suggested list or manually enter competitor URLs in the designated field.
- Click on ‘Build Project’ to initiate the analysis.
This process organizes all relevant data and insights under a centralized project, making it easy to manage and track your brand’s presence across AI models.
If you're unable to create a Waikay project for your site, please ensure:
- The URL you've entered is correct
- Add waikay.io as an allowed user agent
You don't have to whitelist any IP addresses, only our user agent aforementioned.
Please contact us via the chat should you need more assistance.
Brand Reports
Each project in Waikay automatically includes a Brand Overview Report, providing key insights into how AI models perceive and understand a specific brand or website. This report presents the following information:
- AI Knowledge Score: A proprietary Waikay metric (on a scale of 0 to 100) that estimates how well an AI model understands the brand and its two primary competitors. (For more details on how this score is calculated, refer to the question: ‘How is Waikay’s AI Knowledge Score Calculated?’)
- AI Knowledge Sources: A list of sources—such as websites, documents, and forums—that AI models have referenced to describe the brand and its competitors.
- AI Knowledge Map: A visual representation of the topics (entities) extracted from AI-generated content about the brand. It also highlights significant and critical topic gaps when compared to the two main competitors. (For further information, consult the dedicated article on AI Knowledge Maps.)
Waikay’s AI Knowledge Score is calculated through the following process:
- Primary Knowledge Graph Creation: Analyze the brand’s website (and those of its competitors) to build a comprehensive knowledge graph of key topics directly associated with each brand.
- Secondary Knowledge Graph Creation: Generate a second knowledge graph based on topics extracted from AI-generated answers about the brand and its competitors.
- Knowledge Graph Comparison: Compare the primary and secondary graphs to assess topic alignment. The greater the alignment between the two, the higher the AI Knowledge Score, with a maximum possible score of 100.
As large language models continuously update their knowledge about brands, it is important to refresh the Brand Overview Report to reflect the most current AI-generated information.
By default, this report is updated monthly; however, you can adjust the update frequency by following these steps:
- Access your Waikay project
- Click the drop-down menu labeled ‘Monthly Update’ in the Brand Overview Report section
- Select your preferred update frequency: ‘Update Now,’ ‘Daily Update,’ ‘Weekly Update,’ or ‘No Update.’
This flexibility ensures that your Brand Overview Report remains aligned with the latest insights and changes in AI model outputs.
Topic Reports
Topic Reports provide a comprehensive analysis of how AI models understand a specific brand and its two primary competitors within the context of a selected topic. Each report includes the following key insights:
- AI Knowledge Score: Waikay’s proprietary metric (on a scale of 0 to 100) that evaluates how well AI models recognize and understand a brand and its competitors in relation to the chosen topic.
- AI Knowledge Sources: A curated list of sources that AI models reference to determine how the brand and its competitors are associated with the topic.
- AI Knowledge Map: A visual representation of the key topics (entities) extracted from AI-generated responses about the brand. This map also highlights significant and critical knowledge gaps compared to the brand’s two main competitors.
- LLM Action Plan: A strategic report that identifies content gaps between the brand and its competitors. It provides actionable recommendations for new content creation, content optimization, and structural improvements. Watch this video to learn more about how to implement Action Plans effectively.
To generate a topic report in Waikay, follow these steps:
- Access Your Project
- Click on the ‘Create Report’ button
- Enter a relevant topic or keyword for your website, or choose from the list of suggested topics provided by Waikay
- Click ‘Create’ to launch the analysis
As AI models continuously evolve their understanding of how a brand relates to a specific topic, it’s important to keep your Topic Reports up to date to reflect the most current insights.
By default, Topic Reports are updated monthly. However, you can adjust the update frequency by following these steps:
- Access Your Waikay Project
- Click the drop-down menu next to the Topic Report where ‘Monthly Updated’ is displayed
- Choose from ‘Update Now’, ‘Daily Update’, ‘Weekly Update’, or ‘No Update’ based on your monitoring needs.
The LLM action plan inside of a topic report can be shared via an unbranded URL as follows:
- Access a Waikay project
- Click on a topic report and then on 'Action Plan'
- Click on 'Shareable URL' to get the action plan's URL
Note: The shareable URL will be an unbranded one (check an example).
Facts
Facts are pieces of information that Waikay extracts by analyzing a brand’s representation across AI models. These facts reflect how AI systems perceive and describe the brand, including its products, services, and key attributes.
To review and manage your brand’s Facts in Waikay, follow these steps:
- Access Your Project
- Click on ‘Facts’ from the left-hand menu to view facts related to the Brand Overview and Topic Reports
- Click on the fact count associated with any report to display the detailed facts. Review how your brand is represented across each AI model, then choose one of the following actions: Click ‘Check’ if the information is accurate or click ‘Flag’ if the information is incorrect.
How to Address Incorrect Facts:
If a fact is inaccurate, it can be corrected through the following methods:
- Clarify Your Own Content: Ensure that your website and official sources clearly communicate accurate information.
- Reach Out to the Source: Contact the original source where the misinformation originated to request corrections.
- Use the
llms.txtFile (not supported yet): This emerging standard will help guide AI models in understanding verified brand information. Learn more on https://llmstxt.org/
Mentions
Mentions refer to the web pages that AI models have analyzed to understand and define your brand and its competitors. This section typically provides the following details:
- Domain: The website domain where the mention was found
- Page URL: The specific web page containing the mention
- AI Models: A list of AI models that analyzed the mentioned page
- Number of Occurrences: How many times AI models referred to or relied on the mentioned page
- Link Status: The accessibility status of the mentioned page (Status 200: Accessible URL, Status 301: Redirected URL, Status 404: Inaccessible URL)
To view your project’s Mentions, log in to Waikay and navigate to the desired project. Then, click on ‘Mentions’ from the left-hand menu.
You can leverage this information in the following ways:
- Identify third-party websites that mention your competitors and explore opportunities to have your brand cited as well.
- Review mentioned pages on your own site with a 404 status and implement appropriate redirects to relevant, accessible pages.
Pricing
Waikay's pricing plans are the following:
- Starter plan: $19.95 / month (provides 8 reports)
- Expert plan: $69.95 / month (provides 30 reports)
- Agency plan: $199.95 / month (provides 90 reports)
Free accounts are available on Waikay but they provide only 1 brand overview report (topic reports are available on all paid plans)
If you have paid account you can buy additional reports without upgrading your plan:
- Go to 'My Account'
- Click on 'Buy Reports'
- Choose either the 40 reports package ($99.95) or the 80 reports package ($189.95)
Account Management
You can upgrade or downgrade your plan by going to 'My Account' on your main dashboard, click then on 'Upgrade or Downgrade' button that will appear.
You can cancel your account by going to 'My Account' on your main dashboard, click then on 'I want to cancel my subscription'.
Adding users is available in the Expert Plan (limited to 2 users) and in the Agency Plan (unlimited users).
You can add a user by:
- Clicking on 'Manage Users' on the left menu of your main dashboard
- Enter the user name and email on the window that will appear and then click on 'OK'.
Additional Support
You can contact Waikay's support team via the blue chat box on the bottom right corner of this screen, we'll send you a reply within 24 hours.
You can book a free demo with our team via the following page: https://waikay.io/demo/