Do you know if artificial intelligence understands your brand better than your competitors’? In the new era of generative search, it is no longer enough to analyze Google rankings or measure clicks. What really matters is how AI models describe, recommend, and compare your brand to others. AI visibility metrics have become the new standard […]
AI Audit: How to use Waikay to audit the knowledge that AI models have about your brand
Do you really know what artificial intelligence says about your company? In an environment where users rely on ChatGPT, Gemini, Sonar or Claude to make decisions, not controlling the information that AI models handle can put your brand’s reputation and visibility at risk. AI Auditing has become an essential new discipline in digital marketing: it […]
From SEO to GEO: How AI has changed the way brands are discovered
What if your brand didn’t exist for artificial intelligence? Every day, millions of users rely on models such as ChatGPT or Gemini to get information, compare options, and make decisions. If AI doesn’t know you, it won’t recommend you. Artificial intelligence is redefining the way people discover brands, products, and services. Today, it’s not enough […]



