RICKETYROO CASE STUDY How RicketyRoo Improved a Local Builder’s AI Visibility With One Structural Content Update This case study was written by Aimee Jurenka at Rickety Roo. Aimee used Waikay to identify where AI models were failing to connect a local builder to its core topic, designed and implemented a structural content strategy to fix […]
SEO is undergoing a massive shift with the rise of AI, especially large language models (LLMs) that are now dominating search results with synthesized answers. According to this study, LLMs rely on editorial content for over 60% of their understanding of brand reputation. This new era is making brand reputation management more unpredictable than ever. […]
Do you know if artificial intelligence understands your brand better than your competitors’? In the new era of generative search, it is no longer enough to analyze Google rankings or measure clicks. What really matters is how AI models describe, recommend, and compare your brand to others. AI visibility metrics have become the new standard […]
Do you really know what artificial intelligence says about your company? In an environment where users rely on ChatGPT, Gemini, Sonar or Claude to make decisions, not controlling the information that AI models handle can put your brand’s reputation and visibility at risk. AI Auditing has become an essential new discipline in digital marketing: it […]
What if your brand didn’t exist for artificial intelligence? Every day, millions of users rely on models such as ChatGPT or Gemini to get information, compare options, and make decisions. If AI doesn’t know you, it won’t recommend you. Artificial intelligence is redefining the way people discover brands, products, and services. Today, it’s not enough […]
