Reddit Offer You connected with us on Reddit. Good move. We are Waikay. Nice to meet you. You just grabbed an offer from Waikay. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Get your Audit Book a […]
Linkedin Offer
Linkedin Offer You connected with us on LinkedIn. Good move. We are Waikay.Nice to meet you. You just grabbed an offer from Dixon. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Get your Audit Book a Demo […]
Brighton SEO Landing
Brighton SEO · April 2026 Well hello there, Brighton SEO goer. We are Waikay.Nice to meet you. You just picked up our card at Brighton SEO. Good call. We are the platform that tells you what ChatGPT, Gemini, Claude, and Perplexity actually know about your brand, and what to do about it. Try Waikay for […]
Metrics to Track with Waikay
Waikay tracks six core metrics that together tell you how AI models understand, describe, and recommend your brand. Each metric measures a different layer of AI visibility – from whether AI knows who you are, to which topics it associates you with, to whether the facts it states about you are actually true. This page […]
RicketyRoo Case Study
RICKETYROO CASE STUDY How RicketyRoo Improved a Local Builder’s AI Visibility With One Structural Content Update This case study was written by Aimee Jurenka at Rickety Roo. Aimee used Waikay to identify where AI models were failing to connect a local builder to its core topic, designed and implemented a structural content strategy to fix […]
The Illusion of Sentiment Analysis
Why AI Sentiment Features Are Not Useful AI monitoring tools are rapidly adding sentiment analysis to their dashboards. It is presented as a way to understand whether AI speaks positively or negatively about your brand. On the surface, that sounds useful. If you are trying to manage how AI represents you, then knowing whether anything […]
Case Study: How InLinks & Waikay Drove a 650% Increase in AI Visibility
Background: A hole found in AI understanding At the beginning of the year, I spoke with an InLinks client about their long‑term goals. As a major online accounting software provider, they had already established dominance across several niches. One area they identified as a priority, however, was building greater visibility and authority around the entity […]
Sentiment Analysis in GEO
Tracking “sentiment” in LLM output may not be as obvious, or even as useful as one might suppose. For a start, all of the LLMs have their own overall “personality” programmed into the responses. In addition, if the user asks “what is good about [topic/brand]” the sentiment will be a lot different to “what is […]
How to Use Waikay to Deliver Value From Day One
AI is powerful, but it can be difficult to strike the right balance between adopting a new tool and proving its value quickly. With Waikay, you can start providing meaningful insights to multiple clients on day one. Here’s how: 1. Choose Competitors Wisely When you first set up Waikay, you’ll be asked to select two competitors. This step is more important than it […]
How to talk about GEO to clients
Right now, nearly every call I take involves an agency under pressure. Their clients are anxious about “falling behind” in the AI race, and they’re turning to their SEO teams for answers. That creates a lot of stress — but also an opportunity. This article is designed as a resource for how to respond to those client questions, and […]
