AI Insights

A head-to-head feature comparison between the AI visibility module of SEMrush and Waikay – the AI Visibility tool from InLinks.

You’re about to ask four language models a simple, powerful question: “What do you know about our brand in the context of TOPIC?” Because these models are constrained to what they already know about your brand—not the open web—the topic you choose acts like the lens for everything the report will reveal. Pick it well, […]

Waikay and Profound are both serious AI Tracking tools. But they have quite different methodologies and target audiences.

InLinks, a pioneering platform for semantic and entity-based SEO, recognized that traditional search optimization wasn’t enough in the age of AI. When potential customers increasingly turn to ChatGPT, Claude, and Gemini for tool recommendations, being visible in those conversations became mission critical. In just eight weeks using Waikay’s LLM Action Plan, InLinks transformed from the […]

The goal for SEO has been largely the same since it first became a profession: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]

With the rise of large language models (LLMs) influencing how brands are discovered and discussed online, AI analytics tools have become essential for tracking your presence in this new space. This article compares Waikay and Peec – two popular platforms designed to help businesses monitor their visibility and understand how they perform in AI-generated responses. […]

Talking to LLMs about your brand can sometimes feel like talking to a drunk grandparent at a wedding: unreliable, exaggerated, and full of stories that change every time you ask. One minute your brand is a rising star, the next it’s completely forgotten. It’s chaotic, and you’d be forgiven for thinking: how can I possibly […]

It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]

Let’s get to grips with a new era of online search. Optimizing the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands be thinking […]

TL;DR  AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]