Chapter 5
Layer 3: Influence
Coming Soon
Entity Map
A new method for mapping how your brand’s content structure influences the associations AI builds. This chapter is in development.
In development
This chapter is coming soon
The Entity Map is a new method Waikay is developing to help brands understand how their content structure shapes the associations AI builds. Once the method is ready, this chapter will cover how to build your entity map, how to read it, and how to use it to close the gaps you find in Layers 1 and 2.
What to read in the meantime
Chapter 6 (Citation Data) covers the other influence metric: the sources shaping what AI says about you. Chapter 9 (NLP and Entity Analysis) covers the linguistic layer behind topic associations, which is closely related to the Entity Map methodology.
