Waikay WAIKAY SoftwareProduct

Waikay is a SaaS platform that helps brands understand and manage how AI models such as ChatGPT, Gemini, Claude, and Perplexity perceive them. It tracks AI visibility, detects hallucinations, benchmarks against competitors, and produces actionable optimisation plans. The name stands for 'What AI Knows About You.'

Defined by Waikay · general term: AI brand monitoring platform

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PRODUCED_BYInLinks Optimization Ltd OFFERSBrand Visibility Tracking OFFERSTopic Reports OFFERSFact Tracker OFFERSGEO Action Plans OFFERSAI Knowledge Score OFFERSAI Knowledge Map OFFERSSource Tracking TARGETSSEO professionals and digital marketing agencies IMPROVESAI Brand Representation
Evidence
"Waikay analyzes AI responses at depth to uncover hallucinations, missing knowledge, and competitive gaps, then converts them into actionable SEO insights that improve how AI represents your brand." AI Search Optimization & Prompt Tracking | Waikay — published by Waikay retrieved 21 Apr 2026
"Waikay is a SaaS platform that helps brands understand and manage how AI models such as ChatGPT, Gemini, Claude, and Perplexity perceive them. We're owned by InLinks Optimization LTD (UK) and operate in multiple languages and markets worldwide." About | Waikay® — published by Waikay retrieved 21 Apr 2026
"Waikay was spun out of InLinks, applying years of entity-based SEO experience to the new frontier of AI-driven discovery. As AI became a voice in search and content consumption, we saw that traditional SEO alone couldn't guarantee accurate brand representation." About | Waikay® — published by Waikay retrieved 21 Apr 2026
"Waikay is available in 47 languages and 100s of countries, trusted by thousands of SEO agencies and CMOs." AI Search Optimization & Prompt Tracking | Waikay — published by Waikay retrieved 21 Apr 2026
"The name Waikay stands for 'What AI Knows About You.' Our mission: help brands see and shape how AI sees them." About | Waikay® — published by Waikay retrieved 21 Apr 2026

AI Optimisation (AIO) AIO ProprietaryTerm

AIO (AI Optimisation, or more precisely AIKO — AI Knowledge Optimisation) is the process of diagnosing knowledge issues LLMs have about a brand, identifying their causes, and implementing solutions to fix and optimise the AI's understanding. It is to AI-driven search what SEO is to Google Search.

Defined by Waikay · general term: AI search optimisation

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DESCRIBED_BYWaikay RELATES_TOAI Hallucination LEADS_TOAI Brand Representation
Evidence
"AIO is essentially the processes you need to go through to target AI's fundamental understanding of your brand on a technical level. It uses targeted strategies and techniques to fine-tune how AI models understand and represent a brand." The Guide to AI Optimisation (AIO) | Waikay® — published by Waikay retrieved 21 Apr 2026
"AIO is a three-step process: Diagnose knowledge issues that LLMs may have about a brand; Identify the cause of the issue; Implement solutions to fix and optimise the AI's knowledge about the brand." The Guide to AI Optimisation (AIO) | Waikay® — published by Waikay retrieved 21 Apr 2026
"AIO is to AI-driven search what SEO is to Google Search. Instead of ranking higher, AIO ensures AI models understand and represent your brand correctly." The Guide to AI Optimisation (AIO) | Waikay® — published by Waikay retrieved 21 Apr 2026

Brand Visibility Tracking ProprietaryTerm

Waikay's Brand Visibility Tracking feature shows how AI models perceive competing brands across multiple prompts over time, enabling users to rank brands by share of tracked model visibility and benchmark against competitors.

Defined by Waikay · general term: AI prompt tracking

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PART_OFWaikay ENABLESAI Share of Voice
Evidence
"Brand AI Visibility Tracking shows how AI models perceive competing brands across multiple prompts over time. Easily rank brands by share of tracked model visibility, giving you competitive insights and helping you understand your position in the AI landscape." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026
"Track unlimited prompts across multiple models to see if and when your brand shows up, and understand the competitive environment for business-important topics." Waikay Academy | Waikay® — published by Waikay retrieved 21 Apr 2026

Topic Reports ProprietaryTerm

Topic Reports are Waikay reports that show how LLMs interpret a brand at topic level, producing an AI Knowledge Score, an AI Knowledge Map, a competitive mention table, and source analysis. They benchmark a brand against two direct competitors across ChatGPT, Gemini, Claude, and Sonar.

Defined by Waikay · general term: AI topic-level brand analysis

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PART_OFWaikay ENABLESGEO Action Plans
Evidence
"Topic Reports identify core strengths and weaknesses clearly, with recommended improvements, implementation plan, and backlink opportunities." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026
"Topic Reports prompt your brand in the context of a topic over 4 models — ChatGPT, Gemini, Claude, and Sonar — and do the same for your competitors. Gap severity is classified as Thematic, Significant, or Critical." Topic Reports | Waikay® — published by Waikay retrieved 21 Apr 2026

Fact Tracker ProprietaryTerm

Waikay's Fact Tracker pulls full statements AI models generate about a brand, tags them by model, and lets users review, flag, or delete each fact. Every fact includes a source URL so errors can be traced back and corrected at origin.

Defined by Waikay · general term: AI fact verification tool

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PART_OFWaikay TARGETSAI Hallucination
Evidence
"The Fact Tracker recognizes AI-generated facts about your brand, allows you to flag misinformation, and uncovers potential knowledge gaps before they impact your reputation." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026
"Waikay currently tracks facts from ChatGPT, Gemini, Claude and Sonar, showing which one each fact came from. Facts are updated with each new topic report analysis, based on your tracking frequency — daily, weekly or monthly." Fact Tracker | Waikay® — published by Waikay retrieved 21 Apr 2026

GEO Action Plans LLM Action Plans ProprietaryTerm

GEO Action Plans are tailored, topic-level recommendations generated by Waikay that tell brands which content and authority signals to build next in order to improve their AI visibility. They are sequenced by impact and integrated directly with Topic Reports.

Defined by Waikay · general term: Generative Engine Optimisation action plans

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PART_OFWaikay DEPENDS_ONTopic Reports ACHIEVESAI Brand Representation
Evidence
"GEO Action Plans provide tailored, topic-level insights so you never get stuck on what to work on next. These plans offer specific recommendations for improving your AI presence with clear implementation steps, eliminating guesswork from your AI optimisation strategy." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026
"Action Plans show the content and authority signals to build next, prioritized by impact. Jump straight into your GEO Action Plan with tailored fixes to boost your AI alignment." About | Waikay® — published by Waikay retrieved 21 Apr 2026

AI Knowledge Score Metric

A numeric score from 0 to 100 produced by Waikay that measures how well AI models understand a brand's key topics, calculated by comparing a knowledge graph generated from the brand's website content against a knowledge graph generated from AI model outputs about the brand.

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MEASURESAI Brand Representation PART_OFTopic Reports
Evidence
"The AI Knowledge Score is a number from 0 to 100 that shows how well AI models understand your brand's key topics and how closely that aligns with the real content on your website. WAIKAY compares a knowledge graph from your website with one from AI responses and gives you a score showing how well they align." AI Knowledge Map - How ChatGPT understands your brand — published by Waikay retrieved 21 Apr 2026
"The AI Knowledge Score tracks your Latest Score, Average Score, and trends over time as you optimise. Detailed per-model breakdown is available for ChatGPT, Gemini, Claude, and Sonar." Topic Reports | Waikay® — published by Waikay retrieved 21 Apr 2026

AI Knowledge Map ProprietaryTerm

The AI Knowledge Map is a dynamic visual network graph in Waikay showing which sub-topics AI models associate with a brand and where gaps exist. Sub-topics are colour-coded to indicate parity with competitors (blue), areas where competitors are stronger (orange), or significant gaps (red).

Defined by Waikay · general term: brand topic knowledge graph visualisation

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PART_OFTopic Reports
Evidence
"The AI Knowledge Map is a visual view of which topics AI models associate with your brand and with your competitors. It is an interactive network graph with your topic at the centre and key themes branching out, colour-coded to show gaps instantly." AI Knowledge Map - How ChatGPT understands your brand — published by Waikay retrieved 21 Apr 2026

Source Tracking ProprietaryTerm

Waikay's Source Tracking aggregates the web pages each AI model cites when responding about a brand, differentiates between commercial and knowledge (topic) prompts, and flags broken or hallucinated URLs. Users can see which sources drive visibility and take corrective action.

Defined by Waikay · general term: AI citation source monitoring

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PART_OFWaikay RELATES_TOAI Hallucination
Evidence
"Each AI model cites different pages in their responses. Waikay aggregates them and differentiates between commercial prompts and topic understanding. This helps identify which content sources are most influential." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026
"AI Knowledge Sources are the actual web pages AI models reference when talking about your brand or your competitors. This helps you verify where AI is pulling its information from — and whether it is accurate and up to date." AI Knowledge Map - How ChatGPT understands your brand — published by Waikay retrieved 21 Apr 2026

AI Share of Voice Metric

A metric measuring how often and prominently a brand appears in AI model responses relative to competitors, tracked across multiple prompts and models by Waikay's Brand Visibility Tracking feature.

Defined by Waikay · general term: share of voice

sameAs: https://en.wikipedia.org/wiki/Share_of_voice

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MEASURESAI Brand Representation
Evidence
"Waikay tracks Brand AI Visibility — how often and how accurately your brand appears in answers from major AI tools — and enables you to rank brands by share of tracked model visibility." About | Waikay® — published by Waikay retrieved 21 Apr 2026

AI Training Data Concept

The pre-trained internal knowledge that AI models draw upon when responding to queries without performing a live web lookup (grounded search). Approximately 54% of ChatGPT responses rely solely on this pre-trained data. Brands not represented in training data risk being ignored or misrepresented by AI.

sameAs: https://en.wikipedia.org/wiki/Training,_validation,_and_test_data_sets

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RELATES_TOAI Optimisation (AIO) DESCRIBED_BYWaikay
Evidence
"A study by Semrush revealed that 54% of ChatGPT responses rely solely on pre-trained data (standard searches), while only 46% use live lookups. If your brand's content isn't included in training data, AI may provide outdated or incorrect information, fail to recognise your brand, or favour competitors." AI Training Data is the New Position Zero | Waikay® — published by Waikay retrieved 21 Apr 2026
"AI training data is as crucial as SEO was in the early days of search engines. AI retrieves information in two primary ways: Grounded Search (live lookup) for dynamic queries, and Standard Search (internal knowledge retrieval) for factual or static queries." AI Training Data is the New Position Zero | Waikay® — published by Waikay retrieved 21 Apr 2026

Fred Laurent Person

Fred Laurent is the Founder and CTO of InLinks.com and Waikay.io. A French engineer with aerospace roots, he authored key articles on AIO and AI training data on the Waikay platform and is credited as the creator of Waikay's core technology.

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AFFILIATED_WITHInLinks Optimization Ltd DESCRIBED_BYWaikay
Evidence
"Waikay is led by Fred Laurent, a French engineer with aerospace roots, and Dixon Jones, author of Entity SEO." About | Waikay® — published by Waikay retrieved 21 Apr 2026

Dixon Jones Person

Dixon Jones is a co-founder at Waikay and an SEO industry veteran based in Bedfordshire, England. He is the author of 'Entity SEO' and is known as a thought leader in search marketing and entity-based optimisation. He wrote the Waikay launch announcement and the AI link hallucinations article.

sameAs: https://en.wikipedia.org/wiki/Dixon_Jones_(businessman)

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AFFILIATED_WITHInLinks Optimization Ltd DESCRIBED_BYWaikay
Evidence
"Dixon Jones is co-founder of Waikay and author of Entity SEO. With decades of experience, he brings deep knowledge of technical SEO, content strategy, and link building, and is a respected thought leader within the SEO community." Announcing the Launch of Waikay: Your SEO Edge in an AI-Driven World | Waikay® — published by Waikay retrieved 21 Apr 2026

AI Brand Representation Concept

The accuracy, completeness, and consistency with which AI language models understand and present a brand — its products, services, values, and positioning — when responding to user queries. Poor AI brand representation can lead to misinformation, missed visibility, and competitive disadvantage.

Defined by Waikay · general term: brand representation

sameAs: https://en.wikipedia.org/wiki/Brand

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DESCRIBED_BYWaikay DEPENDS_ONAI Training Data
Evidence
"AI brand monitoring tracks how artificial intelligence models like ChatGPT, Gemini, and Claude perceive and present your brand. It protects brand reputation, ensures accurate representation, and prevents misinformation from spreading across AI platforms." Waikay's Innovative AI Tracking & Recommendations' Features — published by Waikay retrieved 21 Apr 2026

AI Hallucination Concept

Errors in AI-generated content where a language model fabricates information — including non-existent URLs, false product features, incorrect ownership claims, or contradictory definitions — rather than accurately representing factual knowledge. A key problem that Waikay is designed to detect and help remedy.

sameAs: https://en.wikipedia.org/wiki/Hallucination_(artificial_intelligence)

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DEGRADESAI Brand Representation
Evidence
"Hallucinations occur when AI generates completely incorrect or fabricated information — including invented source links, false product features, or incorrect assumptions about company acquisitions." The Guide to AI Optimisation (AIO) | Waikay® — published by Waikay retrieved 21 Apr 2026
"In AI responses, LLMs sometimes generate hyperlinks to pages that do not exist — sometimes because a URL changed, but often because the URL was entirely fabricated. Gemini has shown more false links than ChatGPT in Waikay's testing." AI Link Hallucinations: Are they harming your brand? | Waikay® — published by Waikay retrieved 21 Apr 2026

Waikay Target Audiences ProprietaryTerm

The primary user groups that Waikay serves: in-house marketing and comms teams, SEO and digital marketing agencies, product and content leaders, and PR agencies. The platform is designed to scale from solopreneurs to large enterprises.

Evidence
"Waikay helps in-house marketing and comms teams who need AI to describe their brand correctly; agencies that want to prove and scale AI-visibility wins for clients; and product and content leaders who prioritise factual accuracy, authority, and trust." About | Waikay® — published by Waikay retrieved 21 Apr 2026

Genie Jones Person

Genie Jones is a Knowledge Graph Manager at InLinks and Waikay. A linguistics graduate of Warwick University, she specialises in entity SEO, sameAs schema, and knowledge graph optimisation. She is a regular speaker at BrightonSEO and other SEO conferences, and reviews content published on the Waikay blog.

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AFFILIATED_WITHInLinks Optimization Ltd
Evidence
"Genie Jones is a Knowledge Graph Manager at InLinks and Waikay, where she leverages her expertise in linguistics to optimise websites and enhance digital strategies. She is a recognised educator in entity SEO and a regular speaker at BrightonSEO." Genie Jones | Waikay® — published by Waikay retrieved 21 Apr 2026

Waikay Academy Service

Waikay Academy is a free learning hub at waikay.io/academy-learning that provides step-by-step video tutorials covering the full Waikay workflow: project setup, Brand Overview, Topic Reports, LLM Action Plans, Facts, and Brand Visibility.

Defined by Waikay · general term: product learning hub

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PART_OFWaikay
Evidence
"Waikay Academy is your go-to learning hub to unlock the full power of Waikay. It offers a growing collection of step-by-step video tutorials covering project setup, the Brand Overview report, Topic Reports, LLM Action Plans, the Facts Report, and Brand Visibility tracking." Waikay Academy | Waikay® — published by Waikay retrieved 21 Apr 2026