Waikay Blog

“Sorry my friend, you’re mistaking me for someone else…” This is probably what your website would like to say each time an LLM confuses it with a more or less similar homonym. And it turns out that this situation occurs much more often than you might suspect… To understand this, let’s take an example that […]

Today, Waikay is delighted to announce that you can now see knowledge maps in both the brand and topic reports. This much-requested feature now instantly shows where you are strong around a topic and where your competitors stand out against you. You asked, we delivered Our inaugural outing at Brighton SEO was exciting. The stand […]

Ah! The “About” page… This marketing obligation is usually relegated to the bottom of the to-do list, somewhere between “update legal information” and “check for dead links”. That catch-all page you don’t know what to do with, where you hesitate between telling the heroic story of the founders, displaying obsolete team photos, or settling for […]

Today, Waikay can start giving you the most actionable reports yet in a post LLM world. When we launched Waikay, we quietly mentioned that we had filed a patent. With what we are launching today, we’ll share a bit more about the patent and the how and the why. But first… let’s show you what […]

SEO is undergoing a massive shift with the rise of AI, especially large language models (LLMs) that are now dominating search results with synthesized answers. According to this study, LLMs rely on editorial content for over 60% of their understanding of brand reputation. This new era is making brand reputation management more unpredictable than ever. […]

Our brand-new tool Waikay launched and got its first customers this week. Feedback has been great, and the launch has gone reasonably smoothly. Here’s some digital wood for you to touch with your cursor… As half of the content I’m seeing online is AI generated – and the other half is complaining about the first […]

We are excited to introduce Waikay.io, a powerful new tool designed to uncover what artificial intelligence truly knows about your brand. As Large Language Models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity increasingly shape how information is delivered, traditional SEO tactics—think keyword tracking—are losing their edge. Waikay.io steps into this gap, offering unparalleled insights into […]

It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]

The goal for SEO has been largely the same since it first became a proffesion: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]

Let’s get to grips with a new era of online search. Optimising the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands […]

TL;DR  AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]