InLinks, a pioneering platform for semantic and entity-based SEO, recognized that traditional search optimization wasn’t enough in the age of AI. When potential customers increasingly turn to ChatGPT, Claude, and Gemini for tool recommendations, being visible in those conversations became mission critical. In just eight weeks using Waikay’s LLM Action Plan, InLinks transformed from the […]

The goal for SEO has been largely the same since it first became a profession: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]

  July 22, 2025 – London, UK / Bogotá, Colombia –  Waikay.io, a leading platform for prompt management and automation, is thrilled to announce a new strategic partnership with Colombian Digital Marketing Solutions company, Navigamo. This collaboration marks a significant step forward in Waikay’s international expansion, bringing together two teams with a shared mission: to […]

With the rise of large language models (LLMs) influencing how brands are discovered and discussed online, AI analytics tools have become essential for tracking your presence in this new space. Waikay and Peec AI are two popular platforms designed to help businesses monitor their visibility and understand how they perform in AI-generated responses. In this […]

THE Recurring Question At Waikay.io, we receive this question every day: “Your results about my brand have nothing to do with what ChatGPT tells me when I ask the same questions. Who is right?” The answer will surprise you: we’re both right… and both wrong. Image by Mohamed Hassan from Pixabay.com Why? Because there are multiple “truths” about […]

Talking to LLMs about your brand can sometimes feel like talking to a drunk grandparent at a wedding: unreliable, exaggerated, and full of stories that change every time you ask. One minute your brand is a rising star, the next it’s completely forgotten. It’s chaotic, and you’d be forgiven for thinking: how can I possibly […]

The detailed technical analysis of an AI response reveals the active fabrication of disinformation: 70% of inadequate responses recommended with disconcerting authority. A terrifying finding! The refinement work on our brand review tool applied to LLMs, Waikay, brings out unexpected results. It perfectly illustrates the serious problems posed by using LLMs instead of search engines. […]

Most marketing teams know how to track search rankings, monitor brand mentions and optimise for visibility. But a new challenge is quietly reshaping how customers discover and evaluate your brand: large language models. Tools like ChatGPT, Claude, Gemini and Sonar are becoming central to the way people search, compare and make decisions. These models now […]

“Sorry my friend, you’re mistaking me for someone else…” This is probably what your website would like to say each time an LLM confuses it with a more or less similar homonym. And it turns out that this situation occurs much more often than you might suspect… To understand this, let’s take an example that […]

Today, Waikay is delighted to announce that you can now see knowledge maps in both the brand and topic reports. This much-requested feature now instantly shows where you are strong around a topic and where your competitors stand out against you. You asked, we delivered Our inaugural outing at Brighton SEO was exciting. The stand […]

Ah! The “About” page… This marketing obligation is usually relegated to the bottom of the to-do list, somewhere between “update legal information” and “check for dead links”. That catch-all page you don’t know what to do with, where you hesitate between telling the heroic story of the founders, displaying obsolete team photos, or settling for […]

Today, Waikay can start giving you the most actionable reports yet in a post LLM world. When we launched Waikay, we quietly mentioned that we had filed a patent. With what we are launching today, we’ll share a bit more about the patent and the how and the why. But first… let’s show you what […]

SEO is undergoing a massive shift with the rise of AI, especially large language models (LLMs) that are now dominating search results with synthesized answers. According to this study, LLMs rely on editorial content for over 60% of their understanding of brand reputation. This new era is making brand reputation management more unpredictable than ever. […]

Our brand-new tool Waikay launched and got its first customers this week. Feedback has been great, and the launch has gone reasonably smoothly. Here’s some digital wood for you to touch with your cursor… As half of the content I’m seeing online is AI generated – and the other half is complaining about the first […]

We are excited to introduce Waikay.io, a powerful new tool designed to uncover what artificial intelligence truly knows about your brand. As Large Language Models (LLMs) like ChatGPT, Google Gemini, Claude, and Perplexity increasingly shape how information is delivered, traditional SEO tactics—think keyword tracking—are losing their edge. Waikay.io steps into this gap, offering unparalleled insights into […]

It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]

Let’s get to grips with a new era of online search. Optimizing the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands be thinking […]

TL;DR  AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]