Genie Jones is a Knowledge Graph Manager at InLinks and Waikay, where she leverages her expertise in linguistics to optimize websites and enhance digital strategies. A graduate of Warwick University with a degree in Language, Culture, and Communications, Genie has a deep passion for research, writing, and understanding the intricate relationships between language and technology.

Over the years, Genie has become a recognized educator in the application of entity SEO, particularly in the use of sameAs schema to improve website visibility and search engine performance. Her work in this area has earned her numerous speaking opportunities at prominent SEO events, including multiple appearances at BrightonSEO and other top SEO conferences. Her presentations often focus on how structured data, particularly schema markup, can dramatically impact search engine understanding and enhance content relevance.

In her role at InLinks and Waikay, Genie works closely with brands to develop and manage knowledge graphs that drive better website optimization, improved user experience, and higher SEO rankings. She is dedicated to helping businesses make data-driven decisions that leverage the power of language and structure for more effective online presence and audience engagement. With a track record of success and a commitment to innovation, Genie continues to be at the forefront of SEO and digital strategy.