With the rise of large language models (LLMs) influencing how brands are discovered and discussed online, AI analytics tools have become essential for tracking your presence in this new space. Waikay and Peec AI are two popular platforms designed to help businesses monitor their visibility and understand how they perform in AI-generated responses. In this […]
Talking to LLMs about your brand can sometimes feel like talking to a drunk grandparent at a wedding: unreliable, exaggerated, and full of stories that change every time you ask. One minute your brand is a rising star, the next it’s completely forgotten. It’s chaotic, and you’d be forgiven for thinking: how can I possibly […]
Most marketing teams know how to track search rankings, monitor brand mentions and optimise for visibility. But a new challenge is quietly reshaping how customers discover and evaluate your brand: large language models. Tools like ChatGPT, Claude, Gemini and Sonar are becoming central to the way people search, compare and make decisions. These models now […]
It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]
The goal for SEO has been largely the same since it first became a proffesion: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]
Let’s get to grips with a new era of online search. Optimising the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands […]
TL;DR AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]
