It might surprise you (or it might be quite predictable) to know that AI is not always giving you entirely accurate information. The nature of it is to fill in the gaps, even when those gaps are not really… well… true. In fact, AI can really make up anything, ranging from what your brand actually […]
The goal for SEO has been largely the same since it first became a proffesion: get eyes on your site. Although the methods to achieve this over the years has changed, the outcome has largely always been a measurable increase in traffic to your website which (hopefully) convert to sales or ad revenue. But wait […]
Let’s get to grips with a new era of online search. Optimising the output of AI is almost an entirely new concept, so stay with us as we try to navigate and find the best way to explain this! Let’s start with understanding the basics- what is AI optimization and why on earth should brands […]
TL;DR AI increasingly relies on pre-trained data to answer queries, meaning if your brand isn’t included in AI training datasets, you risk being overlooked. While AI sometimes performs live lookups (grounded searches), over half of its responses rely purely on internal knowledge. If your competitors’ content is included and yours isn’t, they gain a significant […]
