Genie Jones is a Knowledge Graph Manager at InLinks and Waikay. A Warwick University graduate with a degree in Language, Culture, and Communications, she combines her passion for linguistics with website optimization. Genie specializes in using linguistic insights to enhance content structure, improve SEO, and manage knowledge graphs, helping brands connect effectively with their audiences.
With the rise of large language models (LLMs) influencing how brands are discovered and discussed online, AI analytics tools have become essential for tracking your presence in this new space. Waikay and Peec AI are two popular platforms designed to help businesses monitor their visibility and understand how they perform in AI-generated responses. In this […]
Talking to LLMs about your brand can sometimes feel like talking to a drunk grandparent at a wedding: unreliable, exaggerated, and full of stories that change every time you ask. One minute your brand is a rising star, the next it’s completely forgotten. It’s chaotic, and you’d be forgiven for thinking: how can I possibly […]
Most marketing teams know how to track search rankings, monitor brand mentions and optimise for visibility. But a new challenge is quietly reshaping how customers discover and evaluate your brand: large language models. Tools like ChatGPT, Claude, Gemini and Sonar are becoming central to the way people search, compare and make decisions. These models now […]
Our brand-new tool Waikay launched and got its first customers this week. Feedback has been great, and the launch has gone reasonably smoothly. Here’s some digital wood for you to touch with your cursor… As half of the content I’m seeing online is AI generated – and the other half is complaining about the first […]
