“Sorry my friend, you’re mistaking me for someone else…” This is probably what your website would like to say each time an LLM confuses it with a more or less similar homonym. And it turns out that this situation occurs much more often than you might suspect… To understand this, let’s take an example that […]
Ah! The “About” page… This marketing obligation is usually relegated to the bottom of the to-do list, somewhere between “update legal information” and “check for dead links”. That catch-all page you don’t know what to do with, where you hesitate between telling the heroic story of the founders, displaying obsolete team photos, or settling for […]
SEO is undergoing a massive shift with the rise of AI, especially large language models (LLMs) that are now dominating search results with synthesized answers. According to this study, LLMs rely on editorial content for over 60% of their understanding of brand reputation. This new era is making brand reputation management more unpredictable than ever. […]
