Our mission

Help brands see and shape how AI sees them.

What We Are

Waikay is a SaaS platform that helps brands understand and manage how AI models such as ChatGPT, Gemini, Claude, and Perplexity perceive them.
We’re owned by InLinks Optimization LTD (UK) and operate in multiple languages and markets worldwide.

Why “Waikay”?

Waikay stands for “What AI Knows About You.” That’s our focus: uncover, verify and improve the way AI represents your brand. 

What We Do 

• Track your AI visibility: See how often and how accurately your brand appears in answers from major AI tools.
• Explain the “why”: Topic and product-level reports reveal the factors driving visibility—or holding it back.
• Turn insight into action: Action plans show the content and authority signals to build next, prioritized by impact.
• De-hallucinate AI: We break AI responses into verifiable facts so errors and hallucinations are easy to spot and fix.
• Watch the sources: Monitor the citations AI models use for (or against) your brand.

What Makes Us Different

• Entity-first DNA: Built on deep SEO and entity expertise, not just keyword dashboards.
• Multi-model coverage: Measure across the AI tools your customers actually use.
• From diagnostics to outcomes: Not just reports—clear, sequenced actions to improve authority and visibility.
• Global by design: Multi-language support for markets where your brand competes.

Our Story & Backing

Waikay was spun out of InLinks, applying years of entity-based SEO experience to the new frontier of AI-driven discovery. As AI became a voice in search and content consumption, we saw that traditional SEO alone couldn’t guarantee accurate brand representation. Waikay exists to close that gap.

We’re led by Fred Laurent, a French engineer with aerospace roots, and Dixon Jones, author of Entity SEO.

Who We Help

• In-house marketing & comms teams who need AI to describe their brand correctly.
• Agencies that want to prove and scale AI-visibility wins for clients.
• Product & content leaders who prioritize factual accuracy, authority, and trust.

Privacy & Ethics

We take data privacy and responsible AI seriously. Waikay focuses on transparent measurement, fact verification, and recommended actions that strengthen trustworthy brand signals.

Legal

InLinks Optimization LTD
Harrison House, Lanford Road,
Biggleswade, SG18 9RB, UK

VAT: GB 329 7838 52
Company No: 12142035
Tel: +44 1234 909 001